Sports sponsorship

NN has a long history in sports sponsorship, ranging from volleyball to football. Nationale-Nederlanden was the main sponsor of the Dutch national football team, between 1992 and 2010. In 2014, we searched for a participation sport that is not just for young people but crossed generations and is popular in most of our markets.

Running

In 2014, we searched for a participation sport that is not just for young people but crossed generations and is popular in most of our markets.

Running fits well with our values and our aim to contribute to people’s general health and financial wellbeing. Running attracts participants and spectators from different genders, ages and nationalities, which matches the diverse character of our customer base.

We want to offer our support to the sport, its athletes and all the people who practice running or jogging themselves. With the sponsorship of running events in countries in which we do business, we also aim to enhance awareness of the NN brand, which includes Nationale-Nederlanden and NN Investment Partners.

(click on the visual to download as PDF) (click on the visual to download as PDF)


Events with shorter distances offer opportunities for runners of all ages and levels of fitness to participate. These events carry on our support of health through running, and provide an exciting opportunity to support good causes at the same time. In the years to come, our objective is to support more running activities in some of our other key markets.

Contact us

Should you have any questions about NN sponsorships, please contact sponsoring@nn.nl