It is hard to plan for the future if you cannot imagine it. Based on this insight, NN recently launched a digital advertising campaign called ‘Our Tomorrow’ in Poland, Bulgaria and Hungary, with Turkey to follow soon. This campaign was developed as a ‘full funnel’ concept, based on NN’s Brand Commerce model.
Do you think about your future?
Many of us perceive the future as an abstract and faraway concept. It is already hard to predict what your life is going to look like in one year from now, let alone in ten or twenty years.
NN aims to spark people’s interest in the future and awaken the realisation that even those things that seem far away could one day be your reality – like your retirement, or your (future) children’s education.
Three futurists envision our tomorrow
In a series of videos, we asked three futurists to envision innovations that could have a major impact on three areas of our daily lives: food, wellbeing, and communication technology. By creating a sense of urgency, the three stories show the future is closer and more tangible than you think.
We may not be able to predict the future, but NN can help you plan for your financial future, whatever your tomorrow looks like.
Discover the predictions of the three futurists featured in ‘Our Tomorrow’:
- Mark Post, Professor of Vascular Physiology at Maastricht University, envisions the meat cultivator.
- Jim Stolze, innovation expert and entrepreneur in residence at Amsterdam Science Park, envisions the most personalised personal trainer.
- Liselotte Lyngsø, Founding Partner of Future Navigator in Copenhagen, envisions the baby translator
