For NN Group, being a positive force in the lives of ourcustomers includes contributing to thewellbeing of the wider society. As a goodcorporate citizen, we want to use our resources, expertise and reach to helpsociety achieve long-term sustainable prosperity.
In linewith this goal, NN Group and Dutch insurersVIVAT and Centraal Beheer are collaboratingon sustainability. Together, the companies are investigating the opportunitiesthe circular economy can bring to financial services companies.
Thecircular economy is an alternative to the traditional linear economy (‘take, make, dispose’).In a circular economy, we use resources for as long as possible, extract themaximum value from them, then recover and regenerate products and materials atthe end of the service life. The three companies joined the BlueCityCircular Challenge a circular economy project that challenges students andyoung professionals to research how materials from car wrecks can be ‘upcycled’(instead of only recycled or ‘downcycled’). Through this upcycle process, thematerials gain a higher value.
On 27 June, the three companies followed up with an innovation deep dive, to discuss the opportunities the circulareconomy offers. Renewable energy at home, reducing medicine waste, andrefurbished insurance possibilities were top discussion points. Thesession resulted in several new ideas that will be investigated, further developed,and maybe incorporated in our daily insurance business. The successfulevent unleashed positive energy to really make a change.
This video will give you an impression of the day.