3 Nov 2017 - 16:00 CET

NN Group title sponsor of North Sea Jazz

North Sea Jazz and NN Group are combining their strengths and embarking on a three-year partnership. Starting with the next edition, NN will be the title sponsor of the North Sea Jazz Festival and the festival will be known as the NN North Sea Jazz Festival. In 2018 the festival will take place on 13, 14 and 15 July 2018 in Rotterdam Ahoy.

Jan Willem Luyken, director of North Sea Jazz: ‘The North Sea Jazz Festival is particularly proud to welcome NN Group as its new naming partner. I’m really looking forward to the collaboration with NN, an amazing international brand that has strong roots in Rotterdam. Just like NN, we are convinced that music pays an important role in society. This common vision forms a strong foundation for a close partnership, in which we will inspire and strengthen each other on many fronts.

Remco Barbier, Head of Branding at NN Group: ‘Music is important for many people. Nearly all of us listen to music every day, and music often plays an important role in major events in our lives. This is closely connected to our brand promise: ‘You matter’, with which we want to convey that what is important to our customers is important to NN. With our partnerships, we want to offer people the opportunity to be part of something special. We’re convinced that, together with North Sea Jazz, we can further realise this ambition in an inspirational way.’


NN Group is an active sponsor in many sectors. Especially those that are close to what is important to people and where a partnership can add value. Our sponsoring activities focus on sport and art, and our partnership with North Sea Jazz has also added music to the mix. In forming these partnerships, NN seeks organisations with common objectives, such as improving the experience of an event or attracting other target groups using an innovative approach. For example, NN developed the ‘Maurits&’ concept with its partner, the Mauritshuis. This is a platform that allows people to get to know the Dutch grand masters in a unique way. In the field of art, the focus in the Netherlands is on partnerships in cities in which NN has a presence. In addition to the Mauritshuis, NN Group is also partner of Kunsthal Rotterdam, the Art Rotterdam art fair and the Gemeentemuseum Den Haag.

NN also wants to help athletes to achieve their goals by getting involved in various sport sponsorship activities, largely focussed on running. NN is the proud sponsor of dozens of running events in Europe and Japan. Since the start of this year, NN is one of the co-sponsors of the NN Running Team, the first professional running team in the world. With this initiative, NN contributes directly to developing running as a sport, and putting it on a more professional footing.

North Sea Jazz Festival

Over the years the North Sea Jazz Festival has evolved into a world class music festival. A festival with international attraction where the past, present and future of jazz are featured within three days. Next to a firm base of jazz many genres will pass by, such as blues, soul, funk, hip hop, world, pop and much more. Every year, North Sea Jazz welcomes around 75,000 music lovers, with 150 concerts on 15 different stages.

NN North Sea Jazz
  • NN Group profile

    NN Group is an international insurance and asset management company, active in 18 countries, with a strong presence in a number of European countries and Japan. With all our employees the Group offers retirement services, pensions, insurance, investments and banking to approximately 17 million customers. NN Group’s main brands are Nationale-Nederlanden, NN, Delta Lloyd, NN Investment Partners, ABN AMRO Insurance, Movir, AZL, BeFrank and OHRA. NN Group is listed on Euronext Amsterdam (NN).
  • Important legal information

    Certain of the statements contained herein are not historical facts, including, without limitation, certain statements made of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Actual results, performance or events may differ materially from those in such statements due to, without limitation: (1) changes in general economic conditions, in particular economic conditions in NN Group’s core markets, (2) changes in performance of financial markets, including developing markets, (3) consequences of a potential (partial) break-up of the euro or European Union countries leaving the European Union , (4) changes in the availability of, and costs associated with, sources of liquidity as well as conditions in the credit markets generally, (5) the frequency and severity of insured loss events, (6) changes affecting mortality and morbidity levels and trends, (7) changes affecting persistency levels, (8) changes affecting interest rate levels, (9) changes affecting currency exchange rates, (10) changes in investor, customer and policyholder behaviour, (11) changes in general competitive factors, (12) changes in laws and regulations and the interpretation and application thereof, (13) changes in the policies and actions of governments and/or regulatory authorities, (14) conclusions with regard to accounting assumptions and methodologies, (15) changes in ownership that could affect the future availability to us of net operating loss, net capital and built-in loss carry forwards, (16) changes in credit and financial strength ratings, (17) NN Group’s ability to achieve projected operational synergies, (18) catastrophes and terrorist-related events, (19) adverse developments in legal and other proceedings and (20) the other risks and uncertainties contained in recent public disclosures made by NN Group.

    Any forward-looking statements made by or on behalf of NN Group speak only as of the date they are made, and, NN Group assumes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information or for any other reason.

North Sea Jazz

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