North Sea
Jazz and NN Group are combining their strengths and embarking on a three-year
partnership. Starting with the next edition, NN will be the title sponsor of
the North Sea Jazz Festival and the festival will be known as the NN North Sea
Jazz Festival. In 2018 the festival will take place on 13, 14 and 15 July 2018
in Rotterdam Ahoy.
Jan Willem Luyken, director of North Sea Jazz:
‘The North Sea Jazz Festival is particularly proud to welcome NN Group as its
new naming partner. I’m really looking forward to the collaboration with NN, an
amazing international brand that has strong roots in Rotterdam. Just like NN,
we are convinced that music pays an important role in society. This common
vision forms a strong foundation for a close partnership, in which we will
inspire and strengthen each other on many fronts.
Remco Barbier, Head of
Branding at NN Group: ‘Music
is important for many people. Nearly all of us listen to music every day, and
music often plays an important role in major events in our lives. This is closely
connected to our brand promise: ‘You matter’, with which we want to convey that
what is important to our customers is important to NN. With our partnerships,
we want to offer people the opportunity to be part of something special. We’re
convinced that, together with North Sea Jazz, we can further realise this
ambition in an inspirational way.’
Partnerships
NN Group is an active
sponsor in many sectors. Especially those that are close to what is important
to people and where a partnership can add value. Our sponsoring activities
focus on sport and art, and our partnership with North Sea Jazz has also added
music to the mix. In forming these partnerships, NN seeks organisations with
common objectives, such as improving the experience of an event or attracting
other target groups using an innovative approach. For example, NN developed the
‘Maurits&’ concept with its partner, the Mauritshuis. This is a platform
that allows people to get to know the Dutch grand masters in a unique way. In
the field of art, the focus in the Netherlands is on partnerships in cities in
which NN has a presence. In addition to the Mauritshuis, NN Group is also
partner of Kunsthal Rotterdam, the Art Rotterdam art fair and the
Gemeentemuseum Den Haag.
NN also wants to help athletes
to achieve their goals by getting involved in various sport sponsorship
activities, largely focussed on running. NN is the proud sponsor of dozens of
running events in Europe and Japan. Since the start of this year, NN is one of
the co-sponsors of the NN Running Team, the first professional running team in
the world. With this initiative, NN contributes directly to developing running
as a sport, and putting it on a more professional footing.
North Sea Jazz Festival
Over the years the North Sea Jazz Festival has evolved into a world
class music festival. A festival with international attraction where the past,
present and future of jazz are featured within three days. Next to a firm base
of jazz many genres will pass by, such as blues, soul, funk, hip hop, world,
pop and much more. Every year, North Sea Jazz welcomes around 75,000 music
lovers, with 150 concerts on 15 different stages.