6 April 2018 marks one year
since NN Group and Global Sports Communication introduced the NN Running Team:
the first professional running team in the world. The team has achieved 52
victories, including three World Marathon Major victories and two world titles.
‘Running was chosen by NN Group as its main
sports sponsoring domain because running fits well with the company’s values
and aim of contributing to people’s wellbeing’, says Remco Barbier, Head of
Branding at NN Group. ‘We have received a lot of positive feedback with
regard to the introduction of the team and its overall performance. With this
partnership, we are able to interact more frequently with our audience.
Activations, conversations and emotional connections are what make sponsorships
effective. We look forward to continuing to work with the NN Running Team, and,
in our own way, playing a role in taking the sport to the next level.’
Within the first
year, the team’s professional guidance is improved through investments in, for
example, physiotherapy. The team has a large online fan base that follows the
athletes on social media, and fans can now better understand what it takes to
be a world class marathon athlete.
the first year of the NN Running Team, NN Group and Global Sports Communication
published a yearbook. The book offers a retrospective on year one of the NN
Running Team, with photos of the team and interviews, including with Sebastian
Coe, President of the IAAF.
celebration of the one-year anniversary also offers the opportunity to
elaborate on the future of the NN Running Team. Jos Hermens, Director Global
Sports Communication: ‘A year ago, my dream to
start the first professional running team came true. I could not have predicted
the impact this would have on our athletes and the world of athletics one year
later. Our athletes are very committed to the team: they are excited to share
their experiences and to help each other get to the next level. We created a
new standard with the team and I am looking forward to continuing this journey
to improve our great sport.’
Belgian athlete Bashir Abdi was introduced as the newest member of the NN
Running Team. He will join the team from 5 April 2018 and makes his debut at
the NN Rotterdam Marathon on 8 April 2018.
information about the NN Running Team and its athletes is available at the website.