North Sea Jazz and NN Group are combining
their strengths and embarking on a three-year partnership. Starting with the
2018 edition, NN will be the title sponsor of the North Sea Jazz Festival. It
is the largest indoor jazz festival in the world. It is known for being the
annual event in which the past, present and future of jazz converge.
Jan Willem Luyken, director of North Sea Jazz:
‘The North Sea Jazz Festival is particularly proud to welcome NN Group as its
new partner. That we are able to work with NN on our biggest, most impactful
festival is fantastic. NN is an amazing Dutch brand that has strong roots in
Rotterdam. Just like NN, we are convinced that music pays an important role in
society. We are therefore looking forward to a very successful collaboration.’
Proud to be partner
connects, expresses, moves and inspires: music matters – to you, to us.
important for many people. Nearly everyone listens to music every day, and
music often plays an important role in major events in our lives. This is
closely connected to NN’s brand promise: ‘You matter’, with which we want to
convey that what is important to our customers is important to NN. With our
partnerships, we want to offer people the opportunity to be part of something
special. We’re convinced that, together with North Sea Jazz, we can further
realise this ambition in an inspirational way.’
More information is
available on the North Sea Jazz website.
Active sponsor in many sectors
NN Group is an active
sponsor in many sectors. Especially those that are close to what is important
to people and where a partnership can add value. Our sponsoring activities
focus on sport and art, and our partnership with North Sea Jazz has also added music
to the mix. In forming these partnerships, NN seeks organisations with common
objectives, such as improving the experience of an event or attracting other
target groups using an innovative approach.