Our impact: long-lasting security
In one of the world’s ‘super‑aged’ societies, where small and medium-sized companies form the backbone of the economy, we support business owners with succession planning and long‑term financial security.
'The rational aspects of securing coverage over a long period were highly valued.'
Key impacts
99.7%
of all companies in Japan are SMEs.
100
years – that’s the maximum age our new long-term savings insurance in Japan covers, supporting business owners with protection that lasts a lifetime.
The new standard
In Japan, one of the world’s ‘super-aged’ societies, more than half the executives of small and medium-sized enterprises (SMEs) are over 60 years of age, 19.7% are in their 70s and 5.6% in their 80s. According to a NN Life Japan survey of 1,000 SME leaders, 40% want to keep working regardless of their age, and 80% want to secure business continuity in the event of their death.
To provide succession planning and financial resilience, NN Life Japan introduced its first new product in four years, the long-term savings insurance product. The product combines long-term protection and saving with investment flexibility, helping business owners secure their future while managing risk. In 2025 Japan's value of new business (VNB) increased 25% to EUR 66 million, mainly driven by the new long-term savings product. This growth underscores our commitment to innovation and our role as a trusted partner for Japan’s business community.