This partnership is creating lasting change, supporting children in reaching their full potential and shaping brighter futures for generations to come.'
Key impacts
€5 Million
committed by NN Group to the two partnerships launched this year
150.000
young people we hope to reach in the Netherlands through our partnership with Noaber
40.000
adolescents and caregivers we hope to reach in the countries where we operate through our partnerships with SOS Children’s Villages and Save the Children
2021
the year NN made mental (and physical) well-being a strategic priority
Care for future generations
The world continues to be rocked by emergencies, challenging both the physical and mental resilience of communities everywhere. And it is often children and young people who are most at risk. NN Group feels responsible for future generations and acknowledges that we cannot solve societal challenges on our own. But we can be part of the solution.
Fostering positive social environments
In 2024 we launched two programmes to support young people facing challenges to their mental well-being, one in the Netherlands and one across all our markets. Mentale Gezondheid en Veerkracht (Mental Health and Resilience) was developed with the Dutch Noaber foundation to prevent and reduce mental health issues among the under-25s. Running until the end of 2026, it aims to reach 150,000 young people in the Netherlands, using workshops and other resources to foster positive social environments, as well as teaching children practical techniques to deal with stress and help build resistance.
Battling loneliness
The second programme, Mental Well-Being and Resilience for the Next Generation, is a Group-wide partnership with SOS Children’s Villages and Save the Children and will also run for two years. The joint venture is designed to provide children, adolescents and their caregivers with crucial resources and care to support their long-term mental well-being.
Nurturing resilience through collaboration
Perhaps the biggest event in the volunteering year is the NN Charity Run. This year over 1,000 enthusiastic colleagues ran over 20,000 km, raising EUR 122,530 for local charities to spend on making positive impact in our communities. Those who ran in Belgium for example, supported Pinocchio, a non-profit organisation helping children suffering from serious burns, as well as their families. In Romania, employees ran for the Association Inima Copiilor, which supports the expansion of the cardiac surgery department at the Marie Curie Hospital in Bucharest, giving children with heart disease a greater chance of life.
This year, thanks to our efforts during NN Volunteer week, we have contributed to the financial, physical and mental well-being of 8,827 people in our communities.
Ongoing support
“Mental health challenges can lead to loneliness, social isolation and anxiety”, says Lonneke Roza, Head of Community Investment. “People need support and guidance to break the harmful cycle that repeats from one generation to the next. Through these new partnerships, we aim to break this cycle and equip adolescents and caregivers with tools to support their long-term mental well-being.”
Lonneke adds that NN Group has chosen for long-term commitments because it allows for sustained impact and deeper engagement. “We recognise that mental health challenges often require ongoing support rather than one-time interventions.”