NN invests in platform Vi to support working women through menopause
There are approximately 1.8 million working women1 in the Netherlands going through menopause, of which 90% indicate they do not know where to go with their questions and symptoms. NN's new Dutch platform Vi is determined to change that, with an app designed to support working women
The menopause has traditionally been seen as a private matter or ‘a women’s issue’ and is not a topic which is often discussed openly or which has been taken into account in working practices. This has resulted in a lack of knowledge and awareness about the physical and emotional changes that women experience during this natural stage in life.
Vi aims to support women to access proper care, which in turn can reduce the potential impact on their life and career. The platform enables women to monitor and track their physical and emotional symptoms. It also offers workshops for employers and employees, coaching, as well as access to medical specialists.
Marleen ten Damme, founder of Vi, explains their mission: ‘Tackling the menopause taboo is our starting point for Vi. We’re really happy that conversations about menopause have developed over the course of the last year. It’s time to support women and employers with the right services to bring this change to action. We aim to bring understanding and awareness about this phase through personalised and data-driven insights. Every woman experiences the menopause in her own unique way. That's why our services are designed so that each woman can examine her own situation and receive advice that truly suits her.’
Available now for employers
Vi was launched in August 2023 for its first pilot users and is now an independent entity, available for employers and their employees as of January 2024. The platform has been created by NN Ventures, the corporate venture builder of NN Group. Their aim is to create new business models that are independent but complementary to existing products, mostly in the life insurance and pensions space. NN will take a minority stake in Vi as co-founder.
Jeroen Meijers, Head of NN Ventures, says: ‘Female health has been under-invested, and it has a direct impact not only for women but the companies they work for. NN sees this important issue in society, and we are in a good position as a business to invest in Vi as a solution.’
You can learn more about Vi at www.vihealth.nl.
1 Rijksinstituut voor Volksgezondheid. Werken tijdens de overgang, 2022, page 2.