Art and culture

Art and culture make important contributions to our quality of life, which is why NN Group actively seeks to promote art and culture in a variety of ways. Our goal is to help make art and culture more accessible for people of all ages and backgrounds.

Art and culture

NN Group actively seeks to promote art and culture because we believe art inspires and connects. Our goal is to help make art and culture more accessible for people of all ages and backgrounds, with a focus on the Rotterdam and The Hague region. NN invests in cultural partnerships with Dutch museums and artists through supporting exhibitions for a broad audience, stimulating cultural entrepreneurship, and commissioning pieces for the NN art collection.

The NN Group Art collection

NN Group has a corporate art collection of about 2,000 artworks, that are on display in our Dutch offices. Experimentation, research and innovation are the art collection’s criteria, with a focus on artists who have a connection with the Netherlands. The history of this art collection dates back to the beginning of the 20th century and contains several disciplines: Dutch painting, photography, works on paper, glass art, sculptures and video art.

Take a peek at the variety of artworks in the NN Group Art Collection.

Contemporary art prize

The NN Art Award, an incentive prize connected to the Art Rotterdam art fair, has been awarded annually since 2017. Both new talent and mid-career artists are eligible for this prize of EUR 10,000. NN Group also purchases artworks by the nominees for the NN Art Collection.

Cultural sponsorships

By investing in cultural sponsorships, NN Group connects with local communities, inspire employees and engages with our external audiences and customers.

In January of 2016, NN Group and the Mauritshuis in The Hague entered into a new partnership.
As a result of the measures taken by the Dutch government against the coronavirus, NN North Sea Jazz 2020 has now officially been cancelled.
NN Group has launched a partnership with Art Rotterdam.
NN Group’s partnership with the Kunstmuseum of The Hague supports a new exhibit each year.
NN Group is an ambassador of the Kunsthal Rotterdam and annually supports new and exciting exhibitions.
The Nederlands Fotomuseum manages the archives of the greatest Dutch photographers.
In 2015, on behalf of NN Group, artist Pieke Bergmans created a unique and now much-talked about series of glass art entitled DNNA.
Nationale-Nederlanden has joined the ‘Captains of History’, with which we support the community of the Nationaal Archief.

Interested in working with us?

Interested in a cultural partnership with NN Group or more information? Please contact us by email via

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