Car insurance
Around 1900, the first automobiles arrived in the Netherlands. The number of cars grows rapidly, from 150 in the early years to nearly 7,000 by 1920.
Partly as a result of this growth, the number of car accidents on the busy roads constantly increased, prompting insurance companies to focus on accident insurance. The Eerste Rotterdamsche Ongevallen Verzekering was one of the first, starting their car insurance activities as early as 1911, including a ‘special Ford premium rate’. Car insurance became one of their most important products. In addition to providing coverage, insurers also wanted to promote safer driving practices, such as encouraging the use of seat belts.
