CEO Message
'In a year marked by geopolitical volatility, we remained firmly focused on executing our strategy and advancing as a digital and data-driven organisation. I am proud of how we support people in caring for what matters most to them. Strong commercial performance, disciplined delivery and the deployment of hundreds of AI use cases demonstrate our accelerated progress and robust resilience.'
Read the full interview
Key financial figures
- Operating capital generation
- €2.1bn
- Free cash flow
- €1.6bn
- Solvency II ratio
- 220%
Customers
- NPS-r NN Group
- Above market average
- Broker satisfaction
- 7.8
People
- Employee engagement
- 8
- Gender diversity in senior management positions
- 42% Women; 58% Men
Society
- Investments in climate solutions
- €13.7bn
- People supported in our communities
- 1.39m
Digital & Date-driven
- Data & AI use cases
- 236
- Customer interaction through ditigal channels (NL)
- 77%
- Sales from digital leads (Intl)
- 42%
Who we are
NN Group is a financial services company active in Europe and Japan, offering insurance, pensions, investment and banking products that help people care for what matters most to them. In 2025 we continued to evolve as a digital and data‑driven organisation, improving customer satisfaction across nearly all markets and strengthening our commercial performance. Our businesses delivered resilient results in a volatile environment, supported by disciplined execution and an increasing use of data and AI to enhance service, efficiency and long‑term value creation.
Learn moreStrategic commitments
To execute our strategy, we have identified five strategic commitments. These help us execute our strategy. Read the case studies for examples of the progress we made in 2025.
Engaged customers
We deliver an outstanding customer and distributor experience, and develop and provide attractive products and services.
Talented people
We foster a values-based culture and empower our colleagues to be their best.
Contribution to society
We contribute to the well-being of people and the planet.
Financial strength
We are financially strong and seek solid long-term returns for shareholders.
Digital & data-driven organisation
We use technology and data responsibly to transform our business and drive operational excellence.
Our impact: transformative customer care
For our customers, insurance claims resolution can be as simple as taking a photo of damage to their home or vehicle. After answering basic online questions, they can receive a decision in minutes.
Read full impact storyOur impact: building brighter prospects
At NN, we look ahead – not only by developing high‑tech, easy‑to‑use financial solutions for our customers, but by investing in the people who will shape the future.
Read full impact story
Our impact: long-lasting security
In one of the world’s ‘super‑aged’ societies, where small and medium-sized companies form the backbone of the economy, we support business owners with succession planning and long‑term financial security.
Read full impact storyProgress on our commitments
As of 2025, we refined our strategic focus by introducing a new commitment to become a ‘digital and data-driven organisation’. This update reflects our ambition to responsibly use technology and data, enabling us to drive operational excellence across the company and further improve the customer experience. This will give us the ability to continue growing our business and make us ready for the future.
Downloads
All 2025 Annual Report-related documentation.