NN Group to become founding partner of NN Running Team
In 2017, NN Group and Global Sports Communication launched the NN Running Team, the first professional running team in the world. Today, NN Group announces that we are changing our role from title partner to founding partner as of 1 January 2026. We will remain involved with the team, continuing our support and commitment to the sport and the teams’ athletes. The new title partner will be announced by Global Sports Communication in early January 2026.Â
NN Group remains committed to running as a sport and to its community through our involvement with major running events in Europe and Japan, including the NN Marathon Rotterdam, the NN Dam tot Damloop in Amsterdam, the Naha Marathon in Okinawa and the Nationale-Nederlanden San Silvestre Vallecana in Madrid. Â
In the last nine years, the NN Running Team reshaped the global running landscape. The team's athletes celebrated world records, Olympic and World Championship medals, and multiple marathon victories, contributing to the increased visibility and popularity of the sport.Â
Mariëlle Krouwel, Chief Marketing Officer at NN Group: ‘We look back with pride on the achievements of the NN Running Team. Our partnership with Global Sports Communication redefined professional running on a global scale, and the team and its people remain truly dear to us. Together, we will continue to inspire others to start running, get moving, and challenge themselves - embracing the belief, as Eliud Kipchoge says, that no human is limited. As founding partner, we look forward to supporting the team’s continued success, advancing the sport of running, and encouraging participation and well-being within communities worldwide.’Â
Marleen Vink-Rennings, Marketing Director of the NN Running Team: ‘We are forever grateful for NN Group sharing our vision and their trust in pioneering to make this dream a reality. Since 2017, we have transformed the running landscape, inspired millions of runners worldwide, shared the stories of our athletes while further professionalising the performance structure around the athletes, resulting in so many great moments and victories. We look forward to this next chapter for the team and the continuous support of NN Group as our founding partner.’Â
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