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NN Group partners with Rotterdam Pride to support up-and-coming artist

At the beginning of June, we celebrated Rotterdam Pride. A day where we pay tribute to diversity, sexuality and inclusive love. NN has been a proud partner of Rotterdam Pride for four years because we believe it’s important to show our support as well as our commitment to create a more equal and diverse society.

This year, we organised a number of initiatives of support during Rotterdam Pride. NN commissioned Laxmi Manuela to create a painting that paid tribute to the freedom and emancipation of love. Further, Laxmi shared her coming out story with her friends, family and the public in attendance. ‘It feels great to share my story during Rotterdam Pride 2023 to support others who are questioning their sexuality. Growing up, I did not have a role model so by telling my story I hope to help people who feel they do not have someone to look up to’ the artist said.

We strongly believe that diversity is about including everyone. To mark this sentiment there also was a blank canvas at Rotterdam Pride so that people were able to express themselves by writing a personal story to inspire others and give support to one another.

Not only were colleagues from the Netherlands invited to Rotterdam Pride, the invitation was also extended to international business units. As part of our collective efforts, NN covered all travel expenses for who joined Rotterdam Pride from Belgium, Japan, Spain, Hungary, Poland, the Czech Republic, Greece, Romania, Slovakia and Turkey. As a company, we believe it’s important to celebrate the LGBTQIA+ emancipation, equality and acceptance and all our colleagues should be given this opportunity.

At NN, we believe every colleague, customer and stakeholder brings a set of unique talents and perspectives to the table. We embrace this and cultivate a work environment where everybody feels valued. We include all our colleagues, no matter their background, identity, sexual orientation, religion, ability, and cognitive diversity. Our partnership with Rotterdam Pride is one of the ways in which we reflect our ambitions in this area. Read more about NN's approach to diversity and inclusion here.

Photography by Daniel Verkijk

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Sophie Wandzilak
Spokesperson NN Group
+31 (0)6 47 62 19 30