CEO Message
Reflecting on our performance in 2024, I am proud how we continued to fulfill our role and helped people care for what matters most to them. This year marks our 180th anniversary, a testament to our resilience. However, this resilience is not guaranteed, and we must remain vigilant and fully focused on serving our customers and other stakeholders.
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Key financial figures
- Operating capital generation
- €1,9bn
- Free cash flow
- €1,6bn
- Solvency II ratio
- 194%
Customers
- NPS-r Netherlands businesses
- On par
- NPS-r international businesses
- Above
People
- Employee engagement
- 7.9
- Women in senior management positions
- 41%
Society
- Investments in climate solutions
- €12.8bn
- People supported in our communities
- 766k
Who we are
We are a financial services company active in 11 countries. We provide retirement services, pensions, insurance, banking and investments to approximately 20 million customers.
Learn moreStrategic commitments
To execute our strategy, we have identified five strategic commitments. These help us execute our strategy. Read the case studies for examples of the progress we made in 2024
Engaged customers
We deliver an outstanding customer and distributor experience, and develop and provide attractive products and services.
Talented people
We foster a values-based culture and empower our colleagues to be their best.
Contribution to society
We contribute to the well-being of people and the planet.
Financial strength
We are financially strong and seek solid long-term returns for shareholders.
Digital & data-driven organisation
We use technology and data responsibly to transform our business and drive operational excellence.

Data is everyone’s business
This year, NN Group introduced a new strategic commitment to become a digital and data-driven organisation. The company-wide NN Data Literacy Programme (DLP) empowers colleagues to help us achieve this ambition.
Read full impact story‘Part of the solution’ − how NN Group is helping improve the mental well-being of young people
Young people face a growing number of challenges to their mental well-being, creating an urgent need for targeted support and prevention. NN Group is meeting this need with two new partnership programmes.
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Adding sustainable features to home insurance
A recently launched, updated home insurance product sets a new standard for Dutch home insurance, making sustainable repair the norm.
Read full impact storyProgress on our commitments
As of 2024, we refined our strategic focus by introducing a new commitment to become a ‘digital and data-driven organisation’. This update reflects our ambition to responsibly use technology and data, enabling us to drive operational excellence across the company and further improve the customer experience. This will give us the ability to continue growing our business and make us ready for the future.
View our strategy and businessDownloads
All 2024 Annual Report-related documentation.