NN Group welcomed a special guest boss to NN Group headquarters in The Hague yesterday as Edessa Ogretmen took over from Dorothee van Vredenburch as our Chief Change & Organisation (CCO) for the day. Thirteen-year-old Edessa, who is in her second year at the Rijswijks Lyceum, is part of the ‘Boss of Tomorrow’ programme, organised by JINC in the Netherlands.
CCO for a day
Edessa arrived at NN Group headquarters at 9:00 sharp
where she began her tenure as CCO in Dorothee’s office. Dorothee handed over
her activities and introduced NN Group before giving Edessa an assignment.
Edessa was to offer advice on how we can better use social media to engage with
future customers from her own age group.
Edessa attended a number of meetings to learn about
how NN uses social media in our businesses. As a digital native, Edessa is well
versed in social media, and we were excited to see what she could teach us.
Innovation at NN was another big focus of the day.
Colleagues from the Innovation team explained to Edessa how we encourage new
ideas that will increase customer satisfaction and allow us to adapt to
changing markets. This goal is what drives innovation at NN, and involves
developing new products and engaging with our customers when and how they want.
As part of her duties as CCO, Edessa participated in a
radio interview with FunX. Edessa spoke about her views on NN what it is like
to work here: ‘At NN, everybody looks out for each other and cares for each
other. I learned that having good colleagues is really important!’
The final assignment
Edessa used and adapted these ideas as she completed
her assignment. In her presentation to Dorothee, Edessa suggested we need to
learn more about the social media channels used by her age group. Edessa’s
preferred social media channel is Snapchat, with its streaks and fun filters.
Edessa’s social media tips
- Create an NN Snapchat account and fun NN Snapchat filters to promote brand visibility
- Don’t think about social media campaigns for too long: if you hesitate, you miss opportunities
- Adults can be risk adverse, and in social media
you have to take risks
The way NN uses social media and innovation is always
changing as we adapt and evolve. Dorothee welcomed these ideas from Edessa, and
imparted her own career advice. Dorothee gave her phone number to Edessa and
encouraged Edessa to also connect with her on Instagram.
Dorothee was very pleased with Edessa’s work: ‘Edessa
has opened our eyes to a wealth of social media channels. I look forward to
seeing how we can implement some of her ideas. It was very inspiring to have
Edessa as my replacement for a day. I wish her all the best for her future
study!’
