Partnership areas
Partnerships offer NN the opportunity to engage clients with our brand. We want to build long-term relationships with the communities in which we are active. It is NN's ambition to make a positive contribution to wellbeing in society. In our partnerships, we therefore focus on two areas: sports partnerships (physical wellbeing) and cultural partnerships (mental wellbeing).
Cultural partnerships
NN Group actively seeks to promote art and culture because we believe art inspires and connects. Research has shown that enjoying art and culture also positively impacts mental wellbeing. For this reason, NN is the proud main partner of Kunsthal Rotterdam, domain partner of the Mauritshuis, and naming partner of the NN North Sea Jazz Festival. Alongside these partnerships, we are also a partner of Nationaal Archief and Art Rotterdam. Each year during Art Rotterdam, we award the NN Art Award to an exceptional talent.
Sports partnerships
Through our sports partnerships, we exclusively support running initiatives and events. NN is the proud sponsor of running events taking place in Europe and Asia. Together with Nike, we are the main sponsor of the NN Running Team, the world’s first professional road running team.
At NN, we not only focus on the pro athletes, we are a supporter of all runners. The absolute beginners, the kids, the active seniors, and people with disabilities: we are there to support you in achieving your goals.
Since 2015, NN Group has been actively involved in various running events targeted at helping people achieve their sporting goals.
Running
Since 2015, NN Group has been actively involved in various running events aimed at helping people achieve their sporting goals.
Running fits well with our values and our aim to contribute to people’s general health and financial wellbeing. Running attracts participants and spectators of different genders, ages and nationalities, which matches the diverse character of our customer base.
We want to offer our support to the sport, its athletes and all the people who practice running or jogging themselves. With the sponsorship of running events in countries in which we do business, we also aim to enhance awareness of the NN brand, which includes Nationale-Nederlanden.
Events with shorter distances offer opportunities for runners of all ages and levels of fitness to participate. These events carry on our support of health through running, and provide an exciting opportunity to support good causes at the same time.
Link
NN Running Team
Together with Nike, we are the main sponsor of the NN Running Team, the world’s first professional road running team. Through this unique collaboration, NN is contributing to the further development and professionalisation of running as a sport.
Athletes from 15 nations in the NN Running Team benefit from access to coaching expertise, medical assistance, and nutritional and other ancillary support. The team is supported by a large online fan base from all over the world, who follow the journey of the NN Running Team athletes through video, image and written content via their online platforms.
Contact
Should you have any questions about NN sponsorships, please contact our sponsoring department.