Our purpose and strategy

Together, our purpose, ambition and strategic commitments reflect why we exist as a company.

Our purpose

We help people care for what matters most to them.

For more than 175 years, our company has merged, grown and changed, but the core of who we are has remained the same. At NN, we put our resources, expertise, and networks to use for the well-being of our customers, the advancement of our communities, the preservation of our planet, and for the promotion of a stable, inclusive, and sustainable economy.

Our purpose is to help people care for what matters most to them. Because what matters to them matters to us. 

Read more on what our purpose means in NN Group’s Purpose Statement

Our ambition

Our ambition is to be an industry leader, known for our customer engagement, talented people, and contribution to society. All parts of our business contribute to the delivery of our ambition. 

Our strategy

NN is committed to creating long-term value for all our stakeholders. Our strategy aims to address the interests of all stakeholders, which is why we have both financial and non-financial targets. Our five strategic commitments will help us achieve our ambition.

Our strategic commitments

Engaged customers
We deliver an outstanding customer and distributor experience, and develop and provide attractive products and services.

Talented people
We foster a values-based culture and empower our colleagues to be their best.

Contribution to society
We contribute to the well-being of people and the planet.

Financial strength
We are financially strong and seek solid long-term returns for shareholders.

Digital & data-driven organisation
We use technology and data responsibly to transform our business and drive operational

Read more on our non-financial targets

Our values

Our values, care, clear, commit,  express what we hold dear, what we believe in and what we aim for. They guide, unite and inspire us. And they are brought to life through our day-to-day work.

Read more about what our values mean in the NN statement of Living our Values

You matter

‘You matter’ is not just a slogan; it defines what we do at NN, influencing every department, every employee and every interaction with our customers.

Read more about our brands

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Our main brands