NN Group and North Sea Jazz extend successful partnership for three years

North Sea Jazz and NN Group will continue to work together in the coming years. Since the 2018 edition, NN has been the title sponsor of the festival, which bears the name NN North Sea Jazz Festival. The partnership has been extended for three years.

The 45th edition has been postponed to 8, 9 and 10 July 2022, but next weekend North Sea Jazz will enter the city once again under the name NN North Sea Jazz Downtown. In the coming days, concerts will be held in four Rotterdam halls. The performances in Bird, De Doelen, LantarenVenster and the RTM Stage (the new concert hall in Rotterdam Ahoy) can be viewed by the jazz lovers via a free live stream on northseajazz.com.

Good match

Dailah Nihot, member of the NN Group Management Board: 'We are proud sponsor of the NN North Sea Jazz Festival and are happy to continue this beautiful and inspiring partnership. It fits well with our efforts to actively contribute to various cultural activities in Dutch society. In our partnerships we are committed to achieving common goals, such as the experience of an event, or attracting new target groups. The NN North Sea Jazz Festival has been visited and appreciated by many thousands of guests for years. The festival gives the opportunity to meet and enjoy top artists and their music together. We look forward to the next three years!'

Jan Willem Luyken, director of North Sea Jazz: 'We are proud of NN Group as a naming partner and are very happy with this continuation. The fact that we continue our partnership gives peace and stability so that we can focus on the future with peace of mind. Especially after two years of forced standstill, we are eager to welcome our audience back to a renewed Ahoy. I am very satisfied with the close cooperation with NN, we have inspired and strengthened each other on several fronts in recent years and I am convinced that we will continue to do so in the coming years.'

About the collaboration

The past editions of NN North Sea Jazz have strengthened the experience of the event. For example, thousands of music lovers visited the pop-up exhibitions of the Nederlands Fotomuseum, and Dutch artists paid tribute to jazz legends in Homage to Heroes. At the NN Hudson Terrace in 2018, a late night show was hosted with backstories and interviews with artists, and in 2019 all 'Talking Jazz' program components. A new online choice tool on nn.nl has helped many music lovers to put together the ideal festival route based on their personal preferences. The tool helped visitors choose between the more than 150 performances and be part of something special. The guests that NN received appreciated the total festival visit with a large 9 as a report figure. 


NN's sponsorship activities focus on running, culture, and music. As a supporter of all runners, NN is a sponsor of leading running events in the Netherlands, such as NN Rotterdam Marathon and NN CPC Loop The Hague, and helps runners achieve their sporting goals. NN is also co-founder of the NN Running Team, the first professional running team in the world.

In the arts and culture sector, our main aim is to make art more accessible to a wide audience. NN is the main sponsor of the Mauritshuis in The Hague, and partner of the Nederlands Fotomuseum, the art fair Art Rotterdam and the Kunstmuseum Den Haag. In addition to the NN North Sea Jazz festival, NN is also a founding partner of the Dutch Dance Quiz, an online ode to 30 years of Dutch dance culture.

NN Group

NN Group is an international financial services company, active in 20 countries, with a strong presence in a number of European countries and Japan. Together with our employees, NN Group offers products and services in the field of pensions, insurance, investments and banking activities. Its more than 18 million customers range from private individuals and small and medium-sized enterprises, to large enterprises and institutional banks. We serve our customers through independent advisors, insurance agents, banks, our own websites and call centres. NN Group includes Nationale-Nederlanden, NN, NN Investment Partners, ABN AMRO Verzekeringen, Movir, AZL, BeFrank and OHRA. NN Group is listed on Euronext Amsterdam (NN).


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