NN Group becomes title sponsor of Dam tot Damloop
Today, NN Group (NN) announces it has entered into a four-year agreement with Sports Organisation Le Champion to become title sponsor of the Dam tot Damloop, a well-known running event in the Netherlands.
NN has been a supporter of all runners since 2015, which aligns with NN’s brand ambition to positively impact society and encourage healthy behaviour. By supporting various running events in Europe and Japan, we aim to help runners at all levels achieve their goals.
‘This new partnership enables NN to start a new phase in supporting all runners. Events such as the NN Marathon Rotterdam, the NN Ultrabalaton in Hungary and the NN Warsaw Marathon predominantly target advanced runners. With the NN Dam tot Damloop, we offer people the opportunity to participate in shorter runs and enjoy an event where you feel the enthusiasm of the people around you,’ shares Mariëlle Krouwel, Chief Marketing Officer at NN Group. ‘Together with the Royal Dutch Athletics Association we also recently launched the NN Running Coach, an AI tool, which provides personalised insights and advise. These developments allows NN and its partners to target more people than before and invite them join us to experience the fun of running.’
René Wit, Adjunct-Director of Le Champion, adds: ‘It’s great to partner up with NN, which has a longstanding track record of supporting runners through its initiatives, products and services. Together we can offer runners more knowledge, tools and opportunities to become involved and passionate about the sport.’
To underscore our ongoing commitment to running, Nationale-Nederlanden launched a campaign in the Netherlands to encourage people to start working on their personal fitness goals. View the campaign here.
Learn more about the NN Running Coach here.
